Who we are

‘Love Butternut’ is an initiative by UK butternut squash growers to promote the consumption of this versatile vegetable in households and to raise awareness of its many benefits and qualities.
Since its launch in October 2021, the promotion of nationally grown squash has continued to grow thanks to impactful campaigns, particularly around key dates such as Valentine’s Day and Halloween. Most recently, growers have donated over 12,000 kilograms of squash each year, reaching more than 15,000 children and their families.
The initiative has also built a strong digital presence, with over 25,000 followers, 2,000 social media posts, and more than 100,000 visits to its website. In terms of media impact, Love Butternut has achieved more than 700 appearances in national and regional press.
Thanks to this collective effort, squash consumption in Spain has increased by 20%, particularly in ready-to-eat (fourth range) products. A success story that is now crossing borders with the expansion of the project to the UK, where its British version has been launched: Love Butternut.